Incorporation of Company Branding and SEO
The reasoning is pretty straightforward. At first, no-one knows
the name of your company, but perhaps they are searching for your products or
services. In other words, you want to target keywords and phrases that focus
around your offering rather than your company. As you build loyalty and
credibility, branding becomes more important. It’s at this point that you may
want to incorporate corporate messaging to strengthen the relationship with
customers and instill trust in your brand.
One final thought about
branding: if a searcher types in the name of your company, they are likely to
find your website anyways. This is due mostly to anchor text and back-links.
Therefore, optimizing for the company name is rather insignificant in most cases.
Read more :- Incorporation of Company Branding and SEO
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